About the author Jeff Irvine


Posts by Jeff

CRO For Websites…What Is It?

First we need to define what CRO is as it pertains to website design & development. CRO or Conversion Rate Optimization is the process of systematically designing and developing a website that will convert more visitors into leads. The correct design and structure of your…

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New Build or Facelift with WordPress Website

Should you rebuild or revamp your website? This is a question that most businesses face often. While we suggest changing your website every two years, we know more often than not it’s every 4-6 years. When that time comes though, do you really need to…

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Where Should You Advertise If You’re A Local Business?

What are the best advertising solutions for a local business This is a question we get approached with often, where should I spend my marketing budget? Unfortunately without knowing the backstory, it is very hard for us to give a business owner advice. Two vital…

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Why Is Semalt, Social-Share-Buttons Showing Up In Your Google Analytics?

Spam Traffic from Semalt, Social-Share-Buttons, Floating-Share-Buttons, Social-Buttons, etc. If you pay close attention to your Google Analytics you’ve probably noticed that you referral traffic looks impressive. If you take a closer look you’ll notice referring websites such as those mentioned above. This is all considered…

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Is Yelp Important? Should You Pay Attention To Your Yelp Page?

How important is Yelp? One word, “Very”. Regardless of your views on Yelp either professionally or personally…Yelp is here to stay, their mystified review filtering process and all. Yelp, If not the top, one of the most important review sites for any business in any…

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Google SERP Changes, Updates Local Search Results

Google updates local search results for desktop and mobile searches. This week Google quietly rolled out an update to how their SERP (search engine results page) displays. What does this mean for local businesses? This will benefit some business more than others. If you were…

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Google Panda Update 4.2 Just Released

Google announces a refresh to Google Panda on July 18, 2015 This latest update marks the 28th official update to Google Panda since its original release in February of 2011 and the first one since September 2014. With the release of Google Panda 4.2, you probably notice…

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Content Writing For SEO In 2015

content writing for seo in 2015

How Times Have Changed For SEO Content Writing Content writing techniques continue to evolve as quickly as Google updates their algorithm. Is content writing important for placement on the search engines? Yes, more now than ever before. If you are a involved in the world…

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Must Have Website Elements For A Small Business

Essential items your website should have in 2015. When it comes to your website, often times the simplest items are often overlooked. Here are 10 must have items for a local business website. Let’s face it, there are more than 10 must have items for…

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Should You Continue To Invest In The Yellow Pages?

A question every local business owner asks themselves each year…Should I continue to invest in the Yellow Pages? Short answer yes, but let me explain. There are a lot of marketing and advertising companies that may disagree but there is still value in the yellow…

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